Book Marketing Coaching & Training for Authors

Need a book marketing expert to help you create a successful book launch strategy that feels authentic to you and to your readers? Sign up for a one-on-one consulting session via Zoom!

The first step is to get to know each other and decide if we’re a good fit! If you’re interested in working together, please fill out the questionnaire on this page and I’ll email you back with some ideas for next steps.

Zoom Consulting Call - Session Topics

What topics can be covered in the one-on-one consulting session?

Advertising
- We can have a session and build a successful campaign with Amazon Advertising, Facebook/Instagram Ads, Google Ads, LinkedIn Ads, Pinterest Ads, or Twitter Ads! You’ll learn how to plan, set up and optimize ads for your book.
Audience Targeting / Finding Your Target Reader
- Discover who your target reader is, where to find them on the Internet, and what to say to them to get them interested in your book.
Author Power Hour — the Daily Habits of Successful Book Marketers*
- We’ll build a custom daily, weekly, and monthly checklist of habits that will result in more connections and more book sales.
Blogging
- We can get you set up on the right blogging platform, and create an editorial calendar for your posts. You’ll get all the best practices and tools to make your blogs attract and engage your target readers!
Book Launch Plan
- Create a six-week plan—five weeks leading up to your book’s publication date, and one week after, all focused on reaching readers, getting reviews, and selling more books!
Content Planning
- How often should you post on each social media network, and how do you create enough compelling content that will result in book sales without feeling like you’re constantly schilling your book?
Email Newsletters
- Import your email list, set up your sign-up page, create your email content, and learn how to analyze the results of your emails so that you can improve with each send!
Outsourcing Your Book Marketing
- Busy authors need help! How can you find the daily support and blend of tools that you need to be successful in the long-term?
Preorder Promotions
- Discover how to drive preorder promotions and how to execute the campaign.
Social Media Best Practices
- How can you use social media to your best advantage? Discover the tools and opportunities that are working best for other authors on social media.
TikTok and Other New or “Outside the Box” Marketing Ideas
- If you want to explore new, innovative, or “outside the box” marketing ideas, I’ll research and find expert advice on the idea before our call and think through the logistics and campaign execution with you.
Website Optimization
- What do you need to have on your author website? Make sure your website is primed to reach readers and sell books.

FAQ’s

Why do we need a Zoom call?

Clients will get a pre-call outline, and post-call email follow-up, but the most valuable thing that we’ll do together is our Zoom call! This is a recorded call that authors can go back to and watch anytime—and during our time together, I’ll demonstrate any technical elements so that authors can see the methods in action.

Need help with the day-to-day?

Some authors want more hands-on help with day-to-day tasks like posting on social media, responding to comments, planning out posts, and more. I recommend finding a virtual social media assistant who is a good fit for your work style, and them bringing them to our consulting session so they can learn the methods and tasks that can help make your book marketing come to life!

To find a good virtual assistant, start by asking around. Post to your network online. If that doesn’t bring up any connections, consider reaching out to colleges and universities near you to see if they have a job board for students and alumni, or posting on a local site like Nextdoor.com.