A Few Clients’ Stories
Kristin Giese, L.A. talent manager and author of debut novel Unverified, has vision, drive, and a whole lot of moxie. In fact, one might say she’s All Moxie. And I’m lucky enough to be part of her book team. Her book is funny, smart, and modern, with a swoony, romantic plot, and tons of surprises.
From bookstore and library distribution to Goodreads strategy, and Amazon advertising to review outreach, together we are spreading the word far and wide about Unverified. My prediction is that we’ll be seeing Kristin Giese at the top of the charts as she continues to charm new readers with her wit and charisma.
When you’ve had an author crush on someone for a decade, it’s a pretty unreal experience to get a chance to run that author’s email marketing campaign. I had to pinch myself when I was hired to support Jennifer Weiner’s Mrs. Everything campaign… and then I had to pat myself on the back, because I knew working with this gutsy, honest, powerful writer was a perfect fit for me!
Jen hired me in February to ramp up for her June 2019 publication. Working in concert with the incredible marketing team at Atria Books, we doubled Jen’s robust email list by promoting a record player sweepstakes, downloadable cards, and running Facebook and Instagram ads. Her list retention and engagement went up significantly, and she continues to be a valued (and super fun) client to this day!
CINDY BARNES KOLBE
“I had planned to wait until my book was in the publishing process to work on an author platform. When I sent out my first query letters for my memoir, a kind agent told me that I needed one before I queried. A writer friend highly recommended Sarah, and she impressed me right away. I appreciated her expertise, as well as her patience with my lack of knowledge. Sarah helped me start my website, blog, and social media.
My author platform grew steadily, and I kept in touch with Sarah when new questions popped up. Her advice never let me down. In two years, I gained 20,000 Twitter followers, published dozens of articles, connected with national disability groups, and responded daily to personal comments on my blog and articles. I added platform details to my query letter. As a direct result, I received several responses to my queries and more requests for my manuscript. My memoir will launch soon with a traditional publisher, with an exciting book tour based on my still-growing platform. Thank you, Sarah!”
DR. KELLYANN PETRUCCI
Dr. Kellyann Petrucci contacted me when she was preparing to release her cookbook, Dr. Kellyann's Bone Broth Cookbook (Rodale). We worked together to make the book a national bestseller and Hey, Sarah! signed on as a Full-Service Partner. Together, we grew the Dr. Kellyann Instagram and Facebook accounts by an average of 5% per month (organically!). Since Dr. Kellyann also prioritized sales on her line of SLIM Collagen products, we ran direct-to-consumer Facebook and Pinterest advertisements which brought in tens of thousands of dollars in sales at an average of 6% ROAS (return on ad spend). When Dr. Kellyann's most recent book, The 10-Day Belly Slimdown (Harmony, Penguin Random House) was announced, we ran a preorder campaign and on-sale campaign that resulted in book becoming a national bestseller—she was in the top 5 on all of Amazon for weeks!
Social media and online marketing strategy
Social media design and posting
Interactive content, including quizzes, polls, surveys
Development of email lead magnets
Website maintenance and design
Facebook group management and growth
New York Times bestselling author Howard Blum (HarperCollins) contacted after signing the contract for his book The Last Goodnight. The book was a thrilling narrative non-fiction about a female spy during WWII. After redesigning Howard's website (howardblum.com), we launched a social media campaign targeting people who are interested in history, WWII, espionage, biographies, and female empowerment. The campaign attracted thousands of new fans, engagement, and thousands of clicks through to Howard's website and Amazon/Barnes & Noble sales pages.
Howard's next book, In the Enemy's House, came out in February 2018, was another historical espionage narrative which got excellent reviews upon publication. This book was unique in the political climate because it detailed an investigation into Russian spies in the U.S. during the 1950's. We updated Howard's website to reveal the new book, and created posts targeting people who were interested in historical biographies and the current Russia investigation.
Facebook and Instagram posts
The team at Dutton referred me to Janice Kaplan when her bestselling non-fiction book, The Gratitude Diaries, was scheduled to be published. Janice, who is also a novelist and a former Editor-in-Chief of Parade, Janice had a wonderful range of contacts who we could tag, share with, and otherwise
PAGE-A-DAY, WORKMAN PUBLISHING
Page-A-Day has over 100 calendars, each one with a different personality and a different audience, and they have their own company brand to advertise as well. They have an active and enthusiastic pet contest for their calendars 365 Cats and 365 Dogs, plus brands like 1000 Places to See Before You Die, Mensa brand puzzle calendars, and so many more. To reach these audiences, we developed quizzes, blog posts, artist and author interviews, along with social media advertising campaigns.