A Few of the Fabulous Books I've Helped Promote

 

Recent Client Experiences 

DR. KELLYANN PETRUCCI

Dr. Kellyann Petrucci contacted me when she was preparing to release her cookbook, Dr. Kellyann's Bone Broth Cookbook (Rodale). We worked together to make the book a national bestseller and Hey, Sarah! signed on as a Full-Service Partner. Together, we grew the Dr. Kellyann Instagram and Facebook accounts by an average of 5% per month (organically!). Since Dr. Kellyann also prioritized sales on her line of SLIM Collagen products, we ran direct-to-consumer Facebook and Pinterest advertisements which brought in tens of thousands of dollars in sales at an average of 6% ROAS (return on ad spend). When Dr. Kellyann's most recent book, The 10-Day Belly Slimdown (Harmony, Penguin Random House) was announced, we ran a preorder campaign and on-sale campaign that resulted in book becoming a national bestseller—she was in the top 5 on all of Amazon for weeks!

  • Social media and online marketing strategy
  • Social media design and posting
  • Interactive content, including quizzes, polls, surveys
  • Development of email lead magnets
  • Website maintenance and design
  • Facebook group management and growth
  • Facebook advertising
  • Pinterest advertising
  • Instagram Stories

HOWARD BLUM

New York Times bestselling author Howard Blum (HarperCollins) contacted after signing the contract for his book The Last Goodnight. The book was a thrilling narrative non-fiction about a female spy during WWII. After redesigning Howard's website (howardblum.com), we launched a social media campaign targeting people who are interested in history, WWII, espionage, biographies, and female empowerment. The campaign attracted thousands of new fans, engagement, and thousands of clicks through to Howard's website and Amazon/Barnes & Noble sales pages. 

Howard's next book, In the Enemy's House, came out in February 2018, was another historical espionage narrative which got excellent reviews upon publication. This book was unique in the political climate because it detailed an investigation into Russian spies in the U.S. during the 1950's. We updated Howard's website to reveal the new book, and created posts targeting people who were interested in historical biographies and the current Russia investigation. 

  • Website design
  • Facebook and Instagram posts
  • Facebook advertising
  • Twitter posts
  • Twitter advertising

JANICE KAPLAN

The team at Dutton referred me to Janice Kaplan when her bestselling non-fiction book, The Gratitude Diaries, was scheduled to be published. Janice, who is also a novelist and a former Editor-in-Chief of Parade, Janice had a wonderful range of contacts who we could tag, share with, and otherwise   

  • Facebook posts
  • Facebook advertising
  • Website updates

PAGE-A-DAY, WORKMAN PUBLISHING

Page-A-Day has over 100 calendars, each one with a different personality and a different audience, and they have their own company brand to advertise as well. They have an active and enthusiastic pet contest for their calendars 365 Cats and 365 Dogs, plus brands like 1000 Places to See Before You Die, Mensa brand puzzle calendars, and so many more. To reach these audiences, we developed quizzes, blog posts, artist and author interviews, along with social media advertising campaigns.

  • Facebook posts
  • Facebook advertising
  • Instagram posts
  • Twitter
  • Pinterest
  • Website maintenance
  • Blog posts