I believe the best author marketing balances promotion with authentic connection. That’s the philosophy that has guided meaningful connections between readers and my clients—authors like Jennifer Weiner, Adam Davidson, Azareen Van der Vliet Oloomi, Howard Blum, Kristin Giese, Jon Dorenbos, Dr. Kellyann Petrucci, Janice Kaplan, and more. (And of course, meaningful connection leads to trust which leads to book sales. Yay! When authors try to skip the connection step, it feels empty, and it usually doesn’t result in many sales.)

This 2020 Content Planning Calendar includes:

• A cheat sheet to guide you through researching, planning, and customizing your posts, broken down by a few powerful post categories.

• 8 engaging post categories that you can mix-and-match to create authentic posts.

• 12 full-month calendar pages with post prompt suggestions for each day of the month.

• 12 month-by-month planning pages to jot ideas for each day of the year.

Take the question marks out of your social media marketing—with this guide you’ll always know the next right thing to post on social media to keep your brand growing strong.

And, if you need additional customization or want to really dig into your niche, you can always schedule a Strategy Call. I’d love to talk more about your book!

And just a little more about me: I have over fifteen years of experience supporting authors in every genre and stage of their writing careers. I started Hey, Sarah! after working in digital marketing at both Penguin Books and Simon & Schuster. I’m also an author, so I really do understand that balancing act with effective self-promotion and authentic engagement.

So glad we’re connected!